Wednesday, October 27, 2010

Are Clarks Comfortable Enough to Live In?

One couple is putting this to the test by living inside giant shoes for a week at Westfield Parramatta. The ‘Shoes You Can Live In’ campaign coincides with the opening of Australia’s first adult Clarks shoe store in the centre. The store will specialise in fusing design with comfort, following Clarks international belief in the power of beautifully designed footwear and its ability to transform the way you feel.

An engaging and somewhat voyeuristic way to promote their arrival to the centre!


Wednesday, October 13, 2010

Why Pop Up?

Why Pop Ups Pop Up Everywhere is a great article on one of my favourite phenomenon's that has taken over the marketing/fashion/food/art worlds in the last few years. Published by Kira Cochrane in the Guardian, it provides a history of pop ups of all varieties and some solid reasons why brands should consider getting in on the act.

Friday, October 1, 2010

Higher Level Art Makeover Cincinnati Streets

If only the streets in my hood looked like this…

Thanks Wooster