Brilliant reference for some of the best creations we’ve seen recently such as Old Spice, Intel’s ‘The Creators Project’ and of course the iPad. There’s also some stories that Activated Space has covered like the Dulux ‘Let’s Colour’ Project.
Enjoy!
Tuesday, December 28, 2010
Most Contagious 2010
Today a good friend sent me this link to Most Contagious 2010 thinking it would be right up my alley. Being a wrap up of all the biggest campaigns, trends and technologies in the past year, of course it’s right up my alley!
Brilliant reference for some of the best creations we’ve seen recently such as Old Spice, Intel’s ‘The Creators Project’ and of course the iPad. There’s also some stories that Activated Space has covered like the Dulux ‘Let’s Colour’ Project.
Enjoy!
Brilliant reference for some of the best creations we’ve seen recently such as Old Spice, Intel’s ‘The Creators Project’ and of course the iPad. There’s also some stories that Activated Space has covered like the Dulux ‘Let’s Colour’ Project.
Enjoy!
Tuesday, December 14, 2010
Wednesday, December 8, 2010
Multi-Channel Gifting
With the silly season officially in full swing I’ve noticed many retailers setting up Xmas gift destinations within stores, however chasing the impulse buy is nothing new after all.What I am impressed by though is brands that have seized the opportunity to multichannel with their gift offers. Two great examples of this are Sportsgirl and Dezeen.
Sportsgirl has launched a Gift Pop Up Shop on its site. The shop is divided up into themes including Make It (cupcake kits, puff paints, bedazzlers & sewing kits), Learn It (diaries, journals & star signs) and Road Trip (festival kits, headphones & luggage tags). Members can create their own Gift List and for further incentive they’ll ship within Australia for free if you purchase before December 17. The Summer theming, typically vivid Sportsgirl colours and simplicity of buying are making it difficult to tear myself away from the site!
Dezeen is a, sorry ‘the’ design blog focusing on some of the coolest architecture and interior projects from around the globe. From December 9 through to 19 they’ve set up The Temporium, a pop up gift store featuring a range of fashion, fine jewellery, watches, ceramics, books, furniture and lighting from UK design brands.
Both brands have used this event to market to consumers outside their traditional channel. Dezeen have provided a physical space to showcase the designers they blog about – engaging the senses of touch and smell that aren’t communicable online, as well as making a few quid on the side. Sportsgirl have made it easy for customers to avoid the chaos and possibly their competition in malls by purchasing their gifts online.
Sportsgirl has launched a Gift Pop Up Shop on its site. The shop is divided up into themes including Make It (cupcake kits, puff paints, bedazzlers & sewing kits), Learn It (diaries, journals & star signs) and Road Trip (festival kits, headphones & luggage tags). Members can create their own Gift List and for further incentive they’ll ship within Australia for free if you purchase before December 17. The Summer theming, typically vivid Sportsgirl colours and simplicity of buying are making it difficult to tear myself away from the site!
Dezeen is a, sorry ‘the’ design blog focusing on some of the coolest architecture and interior projects from around the globe. From December 9 through to 19 they’ve set up The Temporium, a pop up gift store featuring a range of fashion, fine jewellery, watches, ceramics, books, furniture and lighting from UK design brands.
Both brands have used this event to market to consumers outside their traditional channel. Dezeen have provided a physical space to showcase the designers they blog about – engaging the senses of touch and smell that aren’t communicable online, as well as making a few quid on the side. Sportsgirl have made it easy for customers to avoid the chaos and possibly their competition in malls by purchasing their gifts online.
Monday, December 6, 2010
Power Shop 2
I had the pleasure of unwrapping a very heavy parcel that hit my desk today… my copy of Power Shop 2.
The bright magenta casing is home to two volumes of porn for lovers of inspiring retail design. The first is pure fashion and the other is anything but fashion –think shoes, books, food, auto, eyewear etc. Over 640 pages it features 200 store designs including Colette, H&M, adidas Originals, Fiat and Sony from top designers around the globe. Aesop Adelaide and Sportsgirl Bourke Street represent the local market.
With floor plans, designer profiles and full colour photos its the retail aficionado's bible.
If you’re interested in getting your hands on it for a fraction of the retail price, Frame Magazine have a sale on throughout December.
The bright magenta casing is home to two volumes of porn for lovers of inspiring retail design. The first is pure fashion and the other is anything but fashion –think shoes, books, food, auto, eyewear etc. Over 640 pages it features 200 store designs including Colette, H&M, adidas Originals, Fiat and Sony from top designers around the globe. Aesop Adelaide and Sportsgirl Bourke Street represent the local market.
With floor plans, designer profiles and full colour photos its the retail aficionado's bible.
If you’re interested in getting your hands on it for a fraction of the retail price, Frame Magazine have a sale on throughout December.
Friday, December 3, 2010
Need to Know - December
As you will have read I am quite the fan of Howard Saunders of Echo Chamber.
I’ve just received a list of his December Top 10 Unmissable Stores…
Well there’s one store in there that I’m not convinced he’s seen in the flesh and that has changed since these photos were taken!
I’ve just received a list of his December Top 10 Unmissable Stores…
Well there’s one store in there that I’m not convinced he’s seen in the flesh and that has changed since these photos were taken!
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