Thursday, July 21, 2011

At the Bus Stop

There’s a lot of benefits in commuting on public transport. The extra time to spend playing Words With Friends. Arriving at work in a serene state through having avoided road rage incidents. And hanging out in increasingly interesting bus stops where advertising is no longer limited to two dimensional metrolite posters.

Yesterday Nike launched a campaign in the Melbourne and Sydney featuring an actual Nike LunarGlide+3 shoe inside a bus shelter panel. What makes this really special is the electro-luminescent posters that attract plenty of attention to the space at night. The installation will be up in selected shelters for four weeks.

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Back in October last year, Spring Valley wrapped Adshel bus shelters in flowers and grass as part of their Spring Fever campaign. It was part of a wider campaign that included TVC, print and online to leave people feeling happy with an added spring in their step. They also incorporated Bluetooth-enabled technology allowing on the spot download of the Spring Fever Elvis track.

The Adelaide Film Festival also brought theatre to commuters in the city with their cinema experience back in February. The seats were replaced with plush red fabric theatre seats and velvet curtain hung around the shelter. What truly brought this experience to life was the trailers that were projected along with short clips from the festival each night from 9pm.


Now if only the inside of trains, trams and buses were decked out like this!

Saturday, July 9, 2011

Displaying Glasses Behind Glass

Most weekends when walking to the markets, I pass Bellocchio eyewear on Clarendon Street. Glasses, like most small accessories and cosmetics are not easy to display in a large window space as they tend to get lost. Somehow Bellocchio manage to make their VM work and I’m always snapping away at their displays but never get around to posting them. This window for Paul Smith eyewear is fantastic and had to be posted!

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Wednesday, July 6, 2011

Puma’s Clever Packaging

The latest instalment of Puma’s Clever packaging ideas was showcased at the Epic sustainable living expo in Dubai less than two weeks ago. The eco-friendly Clever Little Shopper is brilliantly conceived – a shopping bag that decomposes naturally in 3 month,s or in water in just 3 minutes!

The bag is composed entirely of cornstarch. The red dye that colours the water that’s left behind, is entirely safe to wash down the sink. It’s estimated the Shopper will save 192 tons of plastic and 293 tons of paper each year for Puma.

This planet saving invention comes on the back of Puma’s Clever Little Bag which has been available from Puma retail and online stores since November of 2010. The bag combines the traditional shoe box and customer carry bag into one tidy package. This packaging requires 65% less paper to make and reduces water, energy and fuel consumption during manufacturing by over 60% a year. To put that in to perspective for you, each of the bundles in the photo below is 1 tonne – now imagine saving 8,500 of these each year!

This series of innovations, along with biodegradable swing tags and tickets, is the result of a collaboration with Fuse Project designer Yves Behar. Over a 21 month period the partnership has conceived more than 2,000 different ideas. If you want to see what’s next in the pipeline, check out