Thursday, July 21, 2011

At the Bus Stop

There’s a lot of benefits in commuting on public transport. The extra time to spend playing Words With Friends. Arriving at work in a serene state through having avoided road rage incidents. And hanging out in increasingly interesting bus stops where advertising is no longer limited to two dimensional metrolite posters.

Yesterday Nike launched a campaign in the Melbourne and Sydney featuring an actual Nike LunarGlide+3 shoe inside a bus shelter panel. What makes this really special is the electro-luminescent posters that attract plenty of attention to the space at night. The installation will be up in selected shelters for four weeks.

IMG_1008 IMG_1009 IMG_1010 IMG_1014

Back in October last year, Spring Valley wrapped Adshel bus shelters in flowers and grass as part of their Spring Fever campaign. It was part of a wider campaign that included TVC, print and online to leave people feeling happy with an added spring in their step. They also incorporated Bluetooth-enabled technology allowing on the spot download of the Spring Fever Elvis track.

The Adelaide Film Festival also brought theatre to commuters in the city with their cinema experience back in February. The seats were replaced with plush red fabric theatre seats and velvet curtain hung around the shelter. What truly brought this experience to life was the trailers that were projected along with short clips from the festival each night from 9pm.


Now if only the inside of trains, trams and buses were decked out like this!

No comments:

Post a Comment