Typically the design involves a lot of glass, chrome and brushed metallic surfaces, but not so for the newly opened Paris Opera store. Apple has chosen a fitout in keeping with the old building, previously a bank. It sings (literally – it’s across the road from the Opera de Paris)of romantic Paris – mosaic floors, bay windows, marble, wrought iron, stone and wood.
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It’s all too easy for brands to roll out the same design everywhere they set up shop. Apple has seized the opportunity to build a customised store that reflects the cultural significance of their newest location.
Check out this video of the opening.