New Apple Store in Paris

As one of the most iconic brands in the world, Apple is continually opening stores around the globe to espouse their sexy tech gadgets.

Typically the design involves a lot of glass, chrome and brushed metallic surfaces, but not so for the newly opened Paris Opera store. Apple has chosen a fitout in keeping with the old building, previously a bank. It sings (literally – it’s across the road from the Opera de Paris)of romantic Paris – mosaic floors, bay windows, marble, wrought iron, stone and wood.

 
 
 

It’s all too easy for brands to roll out the same design everywhere they set up shop. Apple has seized the opportunity to build a customised store that reflects the cultural significance of their newest location.

Check out this video of the opening.