Friday, July 23, 2010

Look. Stop. Shop

This year’s State of Design festival includes a clever activation of Melbourne retail spaces that are viewable any time of day or night.

Twenty four retailers are participating in the design-led walk by creating special window displays and in-store installations. They range from department stores (Myer) to tiny boutiques (Smitten Kitten, Alice Euphemia), design owned and operated spaces (Craft Victoria) and pop up shops for fashion, books, furniture, flowers and objects (Pollon, Sticky).

With a theme exploring sustainable design, the best part about this initiative is that it brings art into a retail environment that is all too often dominated by generic high street point of sale campaigns. Retailers shouldn’t need an excuse like this to provide customers such visual stimuli.
Check out more pics here

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