Saturday, November 28, 2009

New York Pretty

I have the beauty authority, Sephora to thank for guiding me around the streets of Manhattan on my recent visit. They hand out purse sized fold out maps detailing the many blocks of the island on one side, and the MTA subway map on the other. The fourteen stores in the borough are marked of course, along with handy tips such as “carry sunscreen in your bag at all times – the windows on those taxi cabs don’t block UV rays!” and “Use a nude lip liner to keep show-stopping red lips from bleeding.”

It makes perfect sense for a local brand to act as my tour guide.

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Thursday, November 26, 2009

Activated Space?

Ac·ti·vate (kt-vt)
1. To set in motion; make active or more active.
2. To organize or create

–noun 1. the unlimited or incalculably great three-dimensional realm or expanse in which all material objects are located and all events occur.

Activated Space
Brand communication with consumers in all environments.

In today's consumer society, brands have been forced to become more savvy in delivering their message to individuals to achieve market place cut though. This realm of delivery may include the traditional retail environment such as store design or window displays; growing online social networks; or the more abstract, for example the appropriation of public space.
This blog props those brands doing it successfully.