I have the beauty authority, Sephora to thank for guiding me around the streets of Manhattan on my recent visit. They hand out purse sized fold out maps detailing the many blocks of the island on one side, and the MTA subway map on the other. The fourteen stores in the borough are marked of course, along with handy tips such as “carry sunscreen in your bag at all times – the windows on those taxi cabs don’t block UV rays!” and “Use a nude lip liner to keep show-stopping red lips from bleeding.”
It makes perfect sense for a local brand to act as my tour guide.
Activated Space is a retail blog - that recognises brands presenting themselves best in the retail environment. It's for branding & design enthusiasts - all around the world - who want to be inspired to deliver innovative retail - in an era where consumers demand a unique experience.
No comments:
Post a Comment