Activated Space?

Ac·ti·vate (kt-vt)
1. To set in motion; make active or more active.
2. To organize or create

Space
–noun 1. the unlimited or incalculably great three-dimensional realm or expanse in which all material objects are located and all events occur.

Activated Space
Brand communication with consumers in all environments.

In today's consumer society, brands have been forced to become more savvy in delivering their message to individuals to achieve market place cut though. This realm of delivery may include the traditional retail environment such as store design or window displays; growing online social networks; or the more abstract, for example the appropriation of public space.
This blog props those brands doing it successfully.