Range Rover Evoques Paris

Range Rover have taken over Paris with the unveiling of 4 pop up temporary installations celebrating the launch of the new Range Rover Evoque and coinciding with the start of Paris Fashion Week.

Created by artists André (AKA Monsieur A), JCDC, Surface To Air and Yorgo Tlouplas; the wire frame replicas of the vehicle have been positioned at iconic locations around the city including Palais de Tokyo, Quai Henri IV, Musée des Arts et Métiers in the and Centre Pompidou. Each focuses on a different key aspect of the Evoque – luxury, design, sustainability and technology and will in place for public viewing until September 30th.

 
 

Barclays… Wishing the Wheels Came Off

This is what I love about advertising in public spaces... that we the public have right of reply!


Any brand can pay for public space, but if you don't have a positive public face you leave
yourself vulnerable.

Thanks Wooster for the pics.

Let’s Colour Project

Their mission is to spread colour all over the world. Their target is any grey space.
Paint giants Dulux, Duluz Valentine, Coral and Marshall have combined forces and working together with local communities have painted streets, houses, schools and squares across the globe.
Since March 2010 the Let’s Colour Project has hit up:

Streets of Lapa, Rio de Janeiro
 
 
A council estate in Aulnay-sous-bois, Paris
 
 
Virginia Primary School in Tower Hamlets, London
 

A community square, school and main road of Jodhpur, Rajasthan, India
 
 
There’s a lot of vids on youtube detailing the project, but one of my favs is this stop-motion animation by directors Le Groupuscule. It depicts the evolution of the murals in Marseille, Lyon and Paris painted by Matt W. Moore. The accompanying track is by Monsieur Monsieur.

Here’s some more about the project

Chanel Changes Face in Soho

Chanel Soho has undergone ‘a little work’ and like all fine ladies fresh from a nip and tuck, will present herself to New York’s A list at a do in her honour this Friday!

Long-time Chanel collaborator, architect Peter Marino is the man with the scalpel. His inspiration – “the artistic, downtown spirit of Soho.” Black and white reigns, with exposed tin ceilings emphasising the large, open and airy space. Customers are greeted by a huge acrylic Chanel No. 5 bottle when entering from Spring Street, with LED lights screening video art and the latest runway shows from Paris. The installation of commissioned art by Peter Belyi, Alan Rath, Gregor Hildebrandt and Robert Greene is on trend with the push for luxury brands to create ‘gallery spaces’.
   
Why make the trip? Because Chanel Soho offers an exclusive collection of limited edition handbags, shoes and ready-to-wear unavailable elsewhere.
After opening (September 10) I’ll update with more photos.
   

Maturialism - Which Brands Are Responding

Consumer behaviour is changing. Two billion of us are online and commenting on every topic under the sun  and of course brands aren't escaping our criticism. Unlike other traditional forums we aren't holding back (issue of cyber bullying is case in point) on opinion about products, services and experiences. This greater exposure to the uncensored sphere of the world wide web has created a segment of society that's rawer, harder to shock and seeking more risque experiences. We're demanding brands push boundaries to engage our short attention spans.

Read the September issue of trendwatching -  MATURIALISM to find out more and which brands are responding.

def MATURIALISM
Thoroughly exposed to (if not participating in) an uncensored, opinionated and raw world (especially online!), experienced consumers no longer tolerate being treated like yesteryear’s easily shocked, inexperienced, middle-of-the-road audiences. Able to handle much more honest conversations, more daring innovations, more quirky flavors, more risqué experiences, these consumers increasingly appreciate brands that push the boundaries...
 
Sneak preview