skip to main |
skip to sidebar
This is what I love about advertising in public spaces... that we the public have right of reply!
Any brand can pay for public space, but if you don't have a positive public face you leave
yourself vulnerable.
Thanks Wooster for the pics.
Their mission is to spread colour all over the world. Their target is any grey space.
Paint giants Dulux, Duluz Valentine, Coral and Marshall have combined forces and working together with local communities have painted streets, houses, schools and squares across the globe.
Since March 2010 the Let’s Colour Project has hit up:
Streets of Lapa, Rio de Janeiro

A council estate in Aulnay-sous-bois, Paris

Virginia Primary School in Tower Hamlets, London

A community square, school and main road of Jodhpur, Rajasthan, India


There’s a lot of vids on youtube detailing the project, but one of my favs is this stop-motion animation by directors Le Groupuscule. It depicts the evolution of the murals in Marseille, Lyon and Paris painted by Matt W. Moore. The accompanying track is by Monsieur Monsieur.
Here’s some more about the project
Consumer behaviour is changing. Two billion of us are online and commenting on every topic under the sun and of course brands aren't escaping our criticism. Unlike other traditional forums we aren't holding back (issue of cyber bullying is case in point) on opinion about products, services and experiences. This greater exposure to the uncensored sphere of the world wide web has created a segment of society that's rawer, harder to shock and seeking more risque experiences. We're demanding brands push boundaries to engage our short attention spans.
Read the September issue of trendwatching - MATURIALISM to find out more and which brands are responding.
def MATURIALISM
Thoroughly exposed to (if not participating in) an uncensored, opinionated and raw world (especially online!), experienced consumers no longer tolerate being treated like yesteryear’s easily shocked, inexperienced, middle-of-the-road audiences. Able to handle much more honest conversations, more daring innovations, more quirky flavors, more risqué experiences, these consumers increasingly appreciate brands that push the boundaries...
Sneak preview