Chanel Changes Face in Soho

Chanel Soho has undergone ‘a little work’ and like all fine ladies fresh from a nip and tuck, will present herself to New York’s A list at a do in her honour this Friday!

Long-time Chanel collaborator, architect Peter Marino is the man with the scalpel. His inspiration – “the artistic, downtown spirit of Soho.” Black and white reigns, with exposed tin ceilings emphasising the large, open and airy space. Customers are greeted by a huge acrylic Chanel No. 5 bottle when entering from Spring Street, with LED lights screening video art and the latest runway shows from Paris. The installation of commissioned art by Peter Belyi, Alan Rath, Gregor Hildebrandt and Robert Greene is on trend with the push for luxury brands to create ‘gallery spaces’.
   
Why make the trip? Because Chanel Soho offers an exclusive collection of limited edition handbags, shoes and ready-to-wear unavailable elsewhere.
After opening (September 10) I’ll update with more photos.