This is what I love about advertising in public spaces... that we the public have right of reply! Any brand can pay for public space, but if you don't have a positive public face you leave yourself vulnerable.
Activated Space is a retail blog - that recognises brands presenting themselves best in the retail environment. It's for branding & design enthusiasts - all around the world - who want to be inspired to deliver innovative retail - in an era where consumers demand a unique experience.
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