Saturday, November 6, 2010

Will iPads Replace Mannequins?

In the November edition of their newsletter, uber fashion/art/gadget store Colette announced they would be supplementing the outfits displayed on their mannequins with additional looks available for viewing on an iPad.

This is a fantastic way for a retailer to showcase more garments and styled looks with greater frequency. It’s particularly great for stores with a small footprint and limited space for visual merchandising. However, there is nothing like being able to see the way fabric drapes around form in the third dimension… so I don’t think we’ll be seeing the demise of our innate fibreglass friends anytime soon.


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