Monday, August 8, 2011

Look. Stop. Shop. 2011

Before I go banging on about London (sorry I will get to it, have been busy moving house) I do need to acknowledge one fabulous display I saw as part of this year’s State of Design Look. Stop. Shop program.

Being away for the week (and moving!) meant that I only had a short window to dash around the eastern quarter of the city to visit those retailers participating. The standout of what I did see was Obus. As an add on to the display they offered a workshop, Art for Your Feet, giving participants the opportunity to customise a pair of Melissa & Gaetano Pesce boots – a style specifically created by Melissa for customisation. The shoes were then displayed in light boxes. At the front of the store an eclectic mix of styles of the Brazilian shoes were attached to a row of coloured wheels, creating a windmill effect with enough pop to rival a Hubba Bubba factory. Plus it created a lovely fragrance inside the store (for those unfamiliar, Melissa shoes have a fantastically sticky bubblegum odour).

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I also have to give Zomp on Flinders Lane mad props for the display in their store entry. Shoe boxes stacked high and sprayed black provided a stark backdrop to the white shoes and splashes of fluorescent orange. I hope they use this space for creative displays more often in future.

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