Harvey Nics transformed their windows into “a quaint British High Street of yesteryear, complete with shops and boutiques seen throughout the Queen’s illustrious reign. Take a stroll down memory lane and take in H. Nichols and Sons Greengrocer, Blooming Lovely Florist, Nic’s Plaice Fishmonger, Harvey Nickers lingerie shop and The Knightsbridge Corner Shop.”
“We wanted our Jubilee windows have a vintage 1950′s feel about them to reflect on the era of the Queen’s coronation while also referencing this season’s ladylike fashion,” says Janet Wardley, Harvey Nichols’ Head of Visual Display. “This window scheme been one of the most fun to conceptualize – it’s a striking contrast to the contemporary approach we normally take with our installations, but retains our distinctly tongue-in-cheek sense of humour!”
Selfridges celebrated the occasion with its ‘Big British Bang’ campaign which will be extended throughout the summer. Each window depicts a typically British scene but with an imaginative twist – from seagulls flocking over Brighton Beach, to a changing of the guards by punks, even a builder’s tea party.
The campaign carries through in store with The Big British Shop and the British-style focused Britannica exhibition. The shop features exclusive products from GB brands including Union Jack gumboots by Hunter, Barbour jackets complete with Union Jack lining and life sized corgi statues.
Oliver Sweeney, purveyor of men’s shoes, went with something more permanent. Teaming up with graffiti artists, for two days they painted the exterior of the store. What makes it so unique is that the Union Jack was made up of small stencils of Oliver Sweeney shoes!
Meanwhile Ted Baker had corgis adorning the pavement and Hackett had the Queen’s Guard on notice.
The craziness isn’t just confined to the Isles. Check out these windows for expats Ted Baker in Paris and Topshop in Melbourne.
Thanks to WWB Online for the Selfridges images.
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