Monday, December 7, 2009

Power Shops... The Cool Hunter

"A retail store is not a concept, neither is it a brand. It is just one channel, one way of expressing whatever it is the consumer understands the promise to be, whatever the consumer feels the experience is going to add to his or her life. Branding, marketing, store design, merchandise selection, staff behavior, the windows, the change rooms, the website, the wrapping paper and bags, plus a million other details make up that promise, and every store visit either renews or shatters the trust."

The Cool Hunter is a great reference point for new and cutting edge Store Designs.
This article discusses the importance of implementing a good store design that meets consumers needs, not those of retailers or their suppliers. Power Shops

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