Thursday, December 17, 2009

Wind in the Windows

Japanese designer Tokujin Yoshioka has breathed (literally) life into the store windows of Hermès in Tokyo.
The Hermès scarf, which represents an iconic image for the brand, hanging in the window is softly swaying. This is in response to a woman’s blow, with the woman being projected onto a monitor within the window.

Yoshioka has said of the installation;
”On designing a window-display at the 1F Maison Hermès, I intended to express people’s daily “movements” with a suspicion of humour. There are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. In this installation, I created a space where one can perceive someone behind the scarves as if life were breathed into them.”


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