The Hermès scarf, which represents an iconic image for the brand, hanging in the window is softly swaying. This is in response to a woman’s blow, with the woman being projected onto a monitor within the window.
Yoshioka has said of the installation;
”On designing a window-display at the 1F Maison Hermès, I intended to express people’s daily “movements” with a suspicion of humour. There are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. In this installation, I created a space where one can perceive someone behind the scarves as if life were breathed into them.”


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