I generally like to gaze in at the latest literary offerings through the window of the Coventry Bookstore in South Melbourne, but this is the first time I’ve noticed that they have themed the entire window space for one novel. Pia Jane Bijkerk’s novel, My Heart Wanders is described as “a reflective and inspirational memoir that chronicles her travels across the world. She leaves behind a comfortable life in Sydney to follow, unconditionally, her instincts. Setting up home first in Paris, then on a houseboat in Amsterdam, Pia observes the serendipitous moments that present themselves when letting go and following one's dreams.”
The windows are full of brown paper cut out hearts and the paper wreath that resembles white roses at first glance in the centre, draws my eye straight to the novel. The “from Sydney to Paris to Amsterdam” scrawled across the front glass immediately makes me whimsical for tales of travel particularly with the autumnal leaves lying scattered on the path out the front of the store. The earthy tones and theming create a sense of romance and cosiness. Hmm… I want to know more about this book and the author behind it.
Reading Pia’s blog it’s quickly revealed that she created the window dressing herself and has been invited by a number of boutique bookstores around country to do something similar. As a stylist and photographer she’s had work featured in Elle Interior, Home Beautiful, Belle, etc and is clearly more than qualified to promote her novel in such style. It’s so lovely to see so many book stores being inviting of such a collaboration.
Apologies for the poor photography with reflections.
Thanks Sam. Agreed, display fittings and fixtures as part of a store format definitely affect the customer's perception of a brand / product.
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