Two Brand Events I Wish I’d Attended Last Week

Bras N Things opened its 200th retail store last Tuesday at Hay St in Perth and to promote it, sent consumers on a city wide lingerie hunt. Two hundred mannequins dressed in the brand’s lingerie were scattered around the CBD as clues were dropped on Facebook and Twitter during the course of the day as to their location. Those who found the mannequins and returned them to the Hay St store were rewarded with a free bra and brief set of their choice.




If that wasn’t enough to get young ladies out onto the streets hunting down scantily clad plastic forms, then the charity alignment should have been. For every mannequin returned BNT also donated $50 to the National Breast Cancer Foundation. A total of $10,000 was donated and 194 of the 200 mannequins were returned. Which equates to at least 194 people visiting the new store on opening day, not to mention the hype it attracted nationally. Such a clever promotion to drive traffic and great use of social media as the vehicle.  



Converse held a Block Party at the Prahran Skate Bowl on Saturday. Bringing together skating, basketball, hip hop, street art and break dancing – all segments of the ‘street’ market the brand represents. Unfortunately the weather was pretty miserable but from the photos it looked like they had a few peeps competing in the 3 on 3 basketball and Viva Skate comps.





Converse have been busy hosting Block Parties all around the globe of late… we shared our date with a party also taking place in Argentina.

Photos thanks to Jeremy Kid. More images available at Sneaker Freaker.