Thursday, May 26, 2011

Regent Street Windows Project

The Royal Institute of British Architects (RIBA) have transformed the windows of London’s Regent Street by bringing architects together with a number of high profile retailers. The theme ‘Cities of Tomorrow’ inspired some of London’s cutting edge designers to adorn windows with some awe-inspiring scenes over the past fortnight.

The common theme running through many of the windows is the use of mirrors, which cleverly reflect out onto the street – in some cases bringing parts of the street back inside the window. Hut (for Aquascutum) and Honey (for Duchamp) have done a great job of creating this effect. Each window also featured a QR code detailing information about the installation and listing other stores forming part the exhibition trail. 

The project was first initiated last year and run by RIBA London as part of the London Festival of Architecture 2010. The ten collaborations this year included:

DSDHA/Diploma Unit 11 at London Metropolitan University with Banana Republic

craft:pegg with the National Geographic Store

Ian McChesney with Levi's – there’s an awesome timelapse video produced by Frame showing the assembly.

Honey with Duchamp

HUT with Aquascutum

Glowacka-Rennie Architects & Millimetre with Hoss Intropia

Marks Barfield Architects with Gant

Duggan Morris Architects with Ferrari

OSA (Office for Subversive Architecture) with Ted Baker London

Scott Brownrigg with Uniqlo

The video posted below features brief interviews with each of the architects discussing the motivation behind their concept.

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