The common theme running through many of the windows is the use of mirrors, which cleverly reflect out onto the street – in some cases bringing parts of the street back inside the window. Hut (for Aquascutum) and Honey (for Duchamp) have done a great job of creating this effect. Each window also featured a QR code detailing information about the installation and listing other stores forming part the exhibition trail.
The project was first initiated last year and run by RIBA London as part of the London Festival of Architecture 2010. The ten collaborations this year included:
DSDHA/Diploma Unit 11 at London Metropolitan University with Banana Republic
![](http://www.phaidon.com/resource/banana-republic-by-dsdha-2.jpg)
craft:pegg with the National Geographic Store
![](http://www.phaidon.com/resource/national-geographic-by-craft-pegg.jpg)
Ian McChesney with Levi's – there’s an awesome timelapse video produced by Frame showing the assembly.
![](http://www.wearehq.com/wp-content/uploads/2011/05/Levis-with-McChesney2-747x500.jpg)
Honey with Duchamp
![](http://fr.phaidon.com/resource/ecoveraquascutum-by-hut-4.jpg)
Glowacka-Rennie Architects & Millimetre with Hoss Intropia
![](http://www.ribablogs.com/wp-content/uploads/2011/05/Regent-Street-Windows_RIBA_hoss2.jpg)
Marks Barfield Architects with Gant
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwdeM96Ju62U_z-qkV7CrH-o_4SWIY64ot68vn6czRIER5ACAALFk4fgtceAnheEMO3x7R-hycFb7En8ow8RwghWum00tvM2hq37tcSG-Pq4dn0x5nDYcRpZW031RzXc1I8eVmB7HEwFI/s1600/Screen+shot+2011-05-09+at+21.11.37.png)
Duggan Morris Architects with Ferrari
![](http://www.theautochannel.com/news/2011/05/13/532350-londons-ferrari-store-showcases-designs-for-cities-tomorrow.1-lg.jpg)
OSA (Office for Subversive Architecture) with Ted Baker London
![](http://worldmanabouttown.files.wordpress.com/2011/05/ted-baker-by-office-for-subversive-architecture-osa.jpg)
Scott Brownrigg with Uniqlo
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWkF41xZLVzCP_5AoEJhSHLlxVh25ZTPFgzgGPtwe5myqSPNC0pyP2JDOTEmaz042yKIl2Jax3NUfW0R14-PsnU0LUGZuQ_6MlVXWkcgUrX9nt3aYcKC35XkNqDRz96V7lN3cQaXKA3Vw/s1600/Screen+shot+2011-05-09+at+21.11.44.png)
The video posted below features brief interviews with each of the architects discussing the motivation behind their concept.
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