Wednesday, June 22, 2011

Somedays, Somewhere, Someplace, Sometimes

You could be forgiven for thinking I’m wistfully daydreaming with a title like that. Someday, Somewhere, Someplace and Sometimes are actually very real and tangible. They’re a great example of a boutique business integrated with its local community and working in collaboration with its designers and suppliers whilst having global reach.

Somewhere is a retail / gallery space that lies somewhat hidden inside the Royal Arcade building on Little Collins Street. The Swedish feel of the space with its polished concrete floors, minimal wooden fixtures and clean white lines is no mere coincidence. “Nordic by nature”, the store stocks a mix of garments from local and international emerging and established designers including Dr. Denim, Cheap Monday, Tiger of Sweden, Handsom and Melissa.

Someday is Somewhere’s sister store in Sydney’s Surry Hills. Whilst it may be over 1,000km away, the ethos remains the same - “to sell nice things, in a nice space, to nice people.” What’s nice about this retailer is that they actually don’t feel like a retailer at all. More like a bunch of creative types who happen to sell all the beautifully designed pieces they’ve curated from around the globe.

Someplace makes it possible for you to shop these stores even if you are far far away from Melbourne or Sydney. Their blog features everything you need to know about all the new arrivals you’ll want to buy. You can share these posts with your friends and get their feedback before making a purchase. Did I mention they also do free shipping within Australia!


Sometimes is a 52 page journal filled with conversations and creative submissions from prominent local and international designers, artists and musicians. The publication is a reflection of their brand, “From the outset of this project, we were emphatic that the content not only reflect our own personality but also the broad range of opinions and styles we encounter through the course of our business. Using fashion as our springboard, we conducted a number of interviews with local and international designers to feature in the first edition. Running alongside the interviews is a range of creative contributions from, artists, musicians, writers and thinkers.”

The book is available from Somewhere, Someday and Someplace.

I love finding retailers that find Someway to connect each of their touch-points in such a unique fashion.

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