Thursday, February 16, 2012

New Meaning to Window Shopping

Yesterday The Age newspaper published an article about the possibility of virtual storefronts accessed by QR codes coming to Australia in the near future… Today they arrived.

Sportsgirl have clad the windows of their Chapel Street store with giant decals showcasing products from their latest range along with a QR code directing you to purchase the garment from their online store. It’s all about convenience and being able to ‘shop 24/7’.

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It can take anywhere from 4-6 weeks to refit a store. That equates to a lot of lost sales but more importantly retailers often find that shoppers will go elsewhere in that time and may not return. Until we see a full take up of online shopping, a window store is never going to generate the revenue of a physical store. However it should go someway to maintaining a brand presence that customers will come back for.

We’re not shopping for groceries whilst waiting for the daily commute at the train station yet (i.e. the South Korean experience), however we are one step closer thanks to this initiative by Sportsgirl.

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