Wednesday, April 20, 2011

Our Future: Augmented Reality

Cleaning out my emails just now and found this amazing film projection on how we could be living in the future with augmented reality.

The film was created by Keiichi Matsuda for his final year Masters in Architecture and was part of a larger project about the social and architectural consequences of new media and augmented reality.  The premise is that “the latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.”

There’s so much to read about the integration of mobile technology and wireless at the moment, and the reality is that the scenario presented above is frighteningly realistic.  This technolution presents a myriad of opportunities for brands to infiltrate our lives in new and exciting ways. Only a couple of weeks ago, New Retail posted about such a development that could change the way we use store changing rooms – read here.

PS Has anyone else got motion sickness from watching this?

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