Tuesday, February 2, 2010

Australia's kikki K Nominated For Retail Innovation Award

Ever since childhood I’ve had an affinity for stationery, probably thanks to my Grandpa who always kept me well stocked with cute and quirky pencils, clips and erasers every birthday and Christmas. I can confess, embarrassingly, to roping my poor brother and cousins into hours of playing “post offices’ with all my stationery.

As a grown-up the arrival of kikki K allowed me to rekindle that affinity without feeling like a dag. kikki K is a brand that gets it. They make stationery fun and an adult affair without being too serious in a engraved fountain pen manner!
The Worth Global Style Network (WGSN) must feel the same way. They’ve just nominated Kikki K for a Retail Innovation Award in the World Retail Awards to be presented in Berlin in April. The brand posted on their facebook and twitter pages they were "thrilled to be nominated by WGSN for the World Retail Awards." Swedish founder, Kristina Karlsson says the nomination highlights the opportunity for further international expansion. “This nomination confirms our relevance on the world retail scene, and the endless possibilities ahead of us. It’s always been my dream to open kikki.K boutiques in my favourite cities around the world… this takes us one step closer.”

kikki K has 40 stores nationally and another recently launched in Singapore's Orchard Road. In December the company also opened a new concept store in Sydney's Strand Arcade, White by kikki K. The store offers a variety of products all in white. Not just limited to product, the flooring is white washed timber, all fixturing white and even the sales team is dressed in white. Hard to argue that's not innovation!


No comments:

Post a Comment