Located in LES, the 'lifestyle boutique' for guys stocks the latest in sneakers and street apparel, bikes, toys and art. Along the wall as you enter from Orchard Street, neat rows of kids chairs painted white hang, providing a feature and act as shelving, housing a wicked collection of mags and books. The chairs a reference to the brand logo.
What makes it such a shoppable space?
- Bright lighting and clean white finishes allow mostly colourful product to pop
- Big tables and angled shelving allow each tee / hoody design to be seen. Limited stock on floor prevents mess and refolding for staff
- Temporary but sturdy floor-to-ceiling shelving is easy to remove to create space for events / gallery exhibits
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