Against the urban backdrop the grass provides a refreshing and eye-catching contrast. I also wonder if it's an attempt to allude to the eco-friendliness of the brand in a time when the trend is about nose-thumbing the unsustainable practice of bottling and branding water (remember last year when Bundanoon, NSW banned the sale of bottled water in their town). On their website they go to lengths to list their green credentials; it's BFA (Biological Farmers of Australia) certified and the Acquifer it's sourced from is confirmed as fully renewable.
Kudos to them for activating their trucks with a subliminal environmental message.



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