Friday, March 11, 2011

You don’t wear shoes in the bathroom

No you generally don’t, but that isn’t stopping Camper from selling them out of a space that very much resembles a bathroom.

The fifth in the Camper fleet for London, the new
Camper Together store on the corner of Shelton and Neal Streets has been conceived by young Spanish designer Tomás Alonso. Whilst the illusionary three dimensional effect created using standard 10 x 10 wall tiles is the first feature to catch my eye, it’s perhaps the fittings that are most fascinating.

“Perhaps the most striking element is the large table with its accompanying chairs and benches, which take up most of the space,” Alonso says. Few designers have been noted for their ability to bend steel tube, yet Alonso clearly has this skill mastered.

“All of the furniture was designed and built specifically for the shop as part of a personal project I’ve been working on for some time now, which is based on the formal and structural language that two materials as dissimilar as lacquer tubing and natural wood – in this case, white oak – can create together.

This is Tomás Alonso’s first interior design project and I look forward to seeing more of his work, though being a champion of “
slow design”, we may be waiting some time.

Camper store in London by Tomas Alonso  Camper store in London by Tomas Alonso

Camper store in London by Tomas Alonso  Camper store in London by Tomas Alonso
Camper store in London by Tomas Alonso  Camper store in London by Tomas Alonso
Camper store in London by Tomas Alonso  Camper store in London by Tomas Alonso
Camper store in London by Tomas Alonso  Camper store in London by Tomas Alonso

Camper Together is a clever initiative by the brand to collaborate with designers and offer consumers in selected cities a unique experience – think ‘
Citysumers’ and ‘Push for Posh’.
image 
Thanks Dezeen.

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