Thursday, March 31, 2011

A Note from Tiffany

Very rarely do I receive handwritten mail. Occasionally there’ll be a wedding invitation or around my birthday, cards from my grandmothers so I was quite intrigued to find a handwritten parchment envelope lying waiting for me this week.  

I turned it over and saw the stamp… Tiffany & Co. Immediately my heart raced a little faster, what could it be – an event invitation? A gift? It was neither, but still brought a warm flutter to my heart upon opening and reading.


Someone at Tiffany & Co – the luxury brand with the signature blue boxes that every girl covets had written to me! My local store had taken the time to hand write a personal note asking if I was enjoying the jewellery I had bought and if I had seen the new Frank Gehry range. The letter could have been printed by an automatic mailing system, which would have been more convenient for the store, but it wasn’t. They could have enclosed a catalogue to push another sale, but they didn’t. It was a meaningful gesture from a business that has been in operation for over 170 years that made me feel very special.

P.S. Trish – I am loving my Torque rings thank you very much!

1 comment:

  1. I got one of these letters too last year.
    I was excited to also receive something personalised. But then the cynical paranoia reared it's head, and I got freaked out that this sales person not only remembered what I'd bought, but who and why I'd bought it. So it was a fine line between personal, and stalkerish! But all in all, a direct letter from Tiffany & Co is pretty cool! I love their stuff.