Monday, March 29, 2010

All Space is Fair Game

This post on Wooster Collective last week by Mobstr in Newcastle served as a reminder that not only is any public space fair game for activating, but who gets to decide whether it can be used.


Ultimately it's local councils and planning bodies that make the call on whether a space can be legally branded and this decision is based upon factors such as:

- Beautification of the area
- Not causing distraction particularly to drivers
- Revenue earning potential i.e. billboard space

Whilst no one wants to be bombarded with brand messages there are some dead spaces that could really do with some attention.

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