Wednesday, March 31, 2010

Bloggers Drive Brand Awareness

Here’s a great story about a young blogger promoting awareness of a new brand.

Juicystar07 created a video on Youtube praising Australian online custom retailers, Shoes of Prey and encouraged viewers to design their own shoes. By posting their designs as a comment to the video they could win a free pair of these bespoke beauties. The video became a huge hit with over 450,000 You Tube views and drove over 200,000 visits in one day to Shoes of Prey. Read more here.

Inside Retailing Magazine features Shoes of Prey in its February / March issue. The trio of ex-Google employees has established a world first in the online retailing of customized shoes. Consumers can design their own footwear using varying materials from calfskin and python to silk with more than 3 trillion combinations available.

A fantastic case study of the future of both retailing and marketing.

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