Wednesday, March 31, 2010

Which Bank Entertains its Customers?

I spied a young pianist tapping out melodic tunes on a keyboard in a Commonwealth Bank branch in Castle Hill Towers this afternoon.

Customers were put at ease with live harmony as they patiently waited their turn for the tellers’ attention.

Finally – bank fees used to enhance the customer experience rather than being channelled directly into shareholder dividends. More proof that the 4 majors in Australia are welcoming us back into the retail space. For further evidence of this trend refer to the recent ANZ Barbara Lives In Bank World campaign.

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