Wednesday, March 31, 2010

Positioning & the Run-Off Effect

The City of Port Phillip has provided Albert Park residents with public drinking fountains as many local councils do.

Notice however, the strategic positioning of the fountain. All water not consumed runs off to feed the nearby tree.

It poses the question – what incidental benefits can brands provide as a flow on from supply of their goods or services? Think Individual, Community and Environmental.

  

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