3. Einstein Time
’Slippery’ stores with slick floors and clear, wide aisles (think supermarkets) reduce a customers dwell time.
These retailers are creating places for hang time:
Starbucks - free wireless
![](http://leolaksi.files.wordpress.com/2008/08/starbucks-ekamai.jpg)
![](http://www.theunwired.net/media/blog/arne/windows_vista_t-mobile_w-lan_promo1.jpg)
![starbucks free wifi Coffee Now With Free Wifi Service At Starbucks Across U.S & Canada](http://trendsupdates.com/wp-content/uploads/2010/07/starbucks-free-wifi.jpg)
Apple
![](http://www.timeoutsydney.com.au/aroundtown/large-apple-store-interior.jpg)
![](http://media.gizmodo.com.au/wp//2010/05/Apple-Bondi-Store-28.jpg)
![](https://30.media.tumblr.com/KjNQ8aeYLahejg7bJjk6M54e_500.jpg)
![](http://www.mspmentor.net/wp-content/uploads/2009/01/apple-genius-bar-hardware-as-a-service.jpg)
Jack Wills, Covent Garden London
Catering to those with a preppy sense of style, Jack Wills took over an old antique market in London’s Covent Garden and used the setting as a theme to hold customer interest whilst in the store.
![](https://upload.wikimedia.org/wikipedia/commons/thumb/e/eb/JW_CoventGarden.jpg/320px-JW_CoventGarden.jpg)
![](https://2.bp.blogspot.com/_2zMxGeRNL3Q/TIXMEjmo2nI/AAAAAAAAPbA/7eMcHWd2c_o/s1600/London-JackWills1.jpg)
![](https://26.media.tumblr.com/tumblr_l3cokcbPy81qblrupo1_400.jpg)
Puma’s Ping Pong Parlour, London
A pop up offering free ping pong to passers-by, no strings attached.
![](http://pingpongparlour.files.wordpress.com/2010/07/dsc_0065.jpg?w=576&h=860)
![](http://pingpongparlour.files.wordpress.com/2010/07/screen-shot-2010-07-30-at-14-24-03.png?w=590&h=394)
![](http://pingpongparlour.files.wordpress.com/2010/07/dsc_00182.jpg?w=640&h=428)
In summary the message for retailers is:
- You can’t turn back the design clock
- Try something different
- Give us time to love you
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